James Brasher joins Rice Communications

To work closely with Sonya Madeira, founder and managing partner at Rice Communications, he is tasked to broaden the firm’s client base in Singapore and regionally. He will also oversee business development and be a senior point of contact for Rice’s partners and clients in the region. 

Brasher joins from Lewis Public Relations, where he was the managing director for Asia Pacific. Brasher also previously worked with the Baldwin Boyle Group as a consultant. He has worked with more than 60 brands in his career, such as Audi, BlackBerry, Fonterra, Microsoft, Salesforce.com, Singapore Airlines, Sony and Visa.

“It’s a great time to be joining the Rice team,” Brasher said. “I’ve known Sonya for many years and have a huge amount of respect for her. I’m genuinely excited about working together to grow the business.”

Among Rice Communications’ clients are Inmarsat, Abbott, Bayer, Bosch, Cisco, eBay and GE Healthcare. Rice has also supported organisations in the digital industry, such as the Mobile Marketing Association, AdMob prior to the Google acquisition, e-Dialog which has since been acquired by eBay, InMobi and Buddy Media.

“James brings a wealth of experience that Rice staff and clients will benefit greatly from,” Madeira said. “We have big plans to strengthen our proposition to clients, increase revenues and extend our footprint across the region. James will play a major role in making this happen.”