JCDecaux appoints Trimaran to drive new products launch

Trimaran is tasked with strategic planning, counseling, event management and online social media services.

During the four-month PR campaign that ends in November, Trimaran will arrange media interviews and press conferences for the client's products. It will also solicit celebrity creative talents as panel judges for a video contest and to attend the press conference as part of the campaign.

Trimaran boasts with a strong art and design client portfolio which includes Business of Design Week, Treasure Auctioneers, Fubon Art Foundation, Seoul Auction and Ravenel Art Group.