Jetstar Asia selects AKA Asia as the lead PR agency for SEA

AKA Asia will manage Jetstar’s consumer public relations affairs and help build the low-cost carrier’s brand name and reputation.

As the lead agency in Southeast Asia for the brand, AKA Asia is currently working with Arcis on a project in Malaysia, according to the firm.

“AKA Asia impressed us with its imaginative and resourceful approach to communications,” said Liz McCarthy, head of marketing and public relations for Jetstar Asia. “We are confident that they will help us to continue to build strong brand affinity with the general public.”

Amy Wright, AKA Asia director and partner, said the agency will focus on consumer engagement and put its creative recommendations into place over the coming year.

The Jetstar Group is the largest low-fare network in Asia-Pacific. Launched in 2004, Jetstar Asia is headquartered in Singapore and is the Asian offshoot of Qantas Jetstar Airways. It operates services to regional destinations in Southeast Asia, Australia, China and Japan from its main base at Singapore Changi Airport.

AKA Asia is a Singapore-based independent PR firm, launched in January 2009 as part of Impact Asia and spun off under its new name in 2011.