Staff Reporters
Jul 28, 2011

JWT aligns Japan and China offices

TOKYO - JWT Japan has aligned with JWT China and Always Marketing Services to establish a full marketing communications support service for Japanese companies operating and planning to operate in China.

JWT's alignment for Japan and China offices
JWT's alignment for Japan and China offices

To ensure smooth communications, JWT has appointed permanent Japanese staff to be stationed in JWT China and the Always China Shanghai office. They are fluent in both Chinese and Englis, and able to support with local market briefings and to provide brand consulting, communication development and field marketing services.

JWT Japan will serve as the exclusive contact point in Japan for these companies.

“With perceptions and behaviours differing substantially across Japan and China, it is imperative to team up with both a local agency and a specialised field marketing agency whose services span China, to provide thorough support for our clients from strategy development to in-store displays," noted Wataru Kageyama, JWT Japan president and CEO.

"JWT Japan is ideally positioned to partner with JWT China and Always Marketing to provide fine-tuned services that help Japanese companies navigate China’s consumer markets and tap into the unique China consumer who varies across regions, generations, and income levels.”

JWT began the trial support service on 1 July, with the full-scale service set to launch on 1 August.

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

15 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

16 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

16 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.