JWT Bangkok strengthens creative management team

Both appointments are effective immediately.

“I am very happy that we are able to promote Satit from within as he truly understands our vision and culture,” stated Pinit Chantaprateep, JWT Bangkok chief creative officer, of the five-year creative veteran. “His work has built trust amongst our clients; they know what he is capable of and they support his ambition to deliver great work across different channels.” Jantawiwat has worked with clients such as Oriental Princess, Cadbury Adams, Panasonic, Ford and Kimberly-Clark.

To boost their digital offering, the agency has hired Ekalak (Neng) Voranartpankul as digital creative director. Ekalak joins JWT from Adaptor, the digital arm of Matchbox, where he worked across several categories and was responsible for creating award-winning work for Lays and Pepsi. In his new role, Ekalak will report to Satit and work closely with the other creative teams in JWT Bangkok.

Satit stated, “I am very excited about the opportunity to push for more outstanding integrated work. Like our clients and their consumers, the creative landscape is in an ongoing state of change; everyone today is a writer and an art director. It is both frightening and energizing at the same time. We are happy to have Neng on board as he is very aware of what’s going on in the digital realm and not afraid to experiment with new ideas. We are keen to learn from him and integrate his ideas into our clients’ work.”

Commenting on the enhanced creative management team, Bob Hekkelman, JWT Bangkok Group managing director said, “Satit is one of the rare ECD’s I know who enjoys working on a digital piece just as much as working in traditional territory. Having the right mix of talent and seamless integration of digital ideas in our work is our key priority, every day.”