Emily Tan
Nov 26, 2014

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

Ken Mandel
Ken Mandel

Mandel, who has confirmed his departure, joined Hootsuite in October 2013 following his move from Salesforce Marketing Cloud, where he was managing director of Asia. 

Describing 2014 as an 'outstanding year' for Hootsuite in Asia-Pacific, Mandel told Campaign Asia-Pacific that the company was restructuring its global leadership around key product verticals. "With those teams reporting in accordingly, holistic management becomes a lot less necessary," he said. "Hootsuite has a very bright future and I will be hooting for them."

Mandel later added that although he is involved in "several interesting discussions" he isn't in a hurry to start a new job. Instead, he plans to take time out for family and his startup accellerator, Jam Ventures. 

Mandel joined Salesforce in September 2012 when the company acquired Buddy Media, which he had been helming in Asia-Pacific, and merged it with Radian6 to form an end-to-end business solution. 

Prior to Salesforce, Mandel was Yahoo's regional vice-president for Asia-Pacific, during which time he launched the platform in four new markets and monetised its product line. His previous experiences, which span more than two decades in the industry, also includes building up Neo@Ogilvy as well as JWT XM as Asia-Pacific CEO. 

Updated to include Mandel's comments on life after Hootsuite. 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

16 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

16 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

17 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.