Shauna Lewis
Apr 9, 2024

Hootsuite acquires social listening platform Talkwalker

The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.

Hootsuite acquires social listening platform Talkwalker

Social media management platform Hootsuite is to acquire social listening platform Talkwalker.

The deal will make Hootsuite a "social media performance engine", it said, as it will combine Hootsuite’s publishing and analytics platform with Talkwalker’s consumer intelligence.

The latter gathers real-time data and customer insights from different sources.

The deal is set to close between April and June 2024, and Lokdeep Singh, chief executive of Talkwalker, will play a "vital role" in the integration.

Talkwalker has approximately 400 employees and a spokesperson for the company said: "The goal is to retain and empower talent on both sides."

The spokesperson added: "As the two companies integrate after closing, we will be working to align every person in the business into the right role."

The acquisition is also designed to give customers a head-start on cultural trends through predictive analytics, more qualified leads for businesses from social media, as well as access to BlueSilkTM GPT, an AI tool for social marketers.

Source:
Campaign UK

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