Jane Leung
Sep 22, 2010

Ketchum puts Mark Bainbridge in charge as GM in Shanghai

HONG KONG - Mark Bainbridge (pictured) is joining Ketchum Shanghai as general manager, bringing 16 years of communications experience to his new role at the public relations agency.

Ketchum puts Mark Bainbridge in charge as GM in Shanghai

Bainbridge has spent most of his career in Shanghai and Taipei working in the public relations and advertising industries. In his new role at Ketchum, he will be responsible for developing new talent and expanding the public relations agency's client roster.

Over the past five years, Bainbridge has led Ogilvy & Mather Shanghai as group managing director in working with clients like Siemens, Volkswagen, Ford, Mazda, HSBC, Unilever, Kodak and Allianz.

“With more than 150 employees working across five offices in five major cities, Ketchum Greater China plays an important role in the agency’s global network,” said Kenneth Chu, partner and CEO of Ketchum Greater China. Bainbridge will report to Chu after joining the agency.

Reported earlier this month, Ketchum has appointed Sonny Yang as the VP of strategy and development for China, based in Beijing.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.