Kenny Lim
Sep 30, 2009

Kettle Chips shifts creative account to Bulldozer

SYDNEY - Independent agency Bulldozer has picked up the Kettle Chip creative account following a four-way shootout.

Kettle Chips shifts creative account to Bulldozer
Incumbent DDB had held the account for five years. Paul Tredinnick from SnackBrands Australia said that Kettle Chips is set for a new product launch and packaging.

“Bulldozer was able to offer us a number of great ideas and was able to make things happen on some pretty tight time lines,” he said. “It quickly understood the needs of the brand and the benefits of the product that we wanted to communicate."

SnackBrands Australia recently acquired Australian snackfood brands such as Thins, Samboys, Kettles, CC’s, French Fries and Cheezels among others.

Kettle Chips is the second significant account win for the newly set up Surry Hills office of the independent agency.

Bulldozer is now also looking for a managing director to bolster its management and grow the business.


Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.