KLM takes National Lion Dance Championship online

To drive brand engagement, the campaign leverages the existing KLM Facebook audience of 16,000 fans to participate in a contest to win tickets to watch the semi finals and the final. The championship will be held at Genting Highlands from 18 to 20 November.

Facebook users need to ‘like’ the page, before answering four questions related to KLM’s product offering in an effort to win a pair of tickets. Paid-for ‘like’ ads are also being deployed for two weeks in the lead up to the finals, as an extension strategy of attracting new fans.

Estee Ng, country manager at KLM Malaysia, noted that Media Contacts had "once again raised the bar in innovation and produced a winning idea" to give its customers an optimal brand experience. “We hope our customers enjoy participating in this campaign and that the winners experience a different facet of the KLM brand.”

Dinesh Sandhu, Malaysia country director at Media Contacts, meanwhile said, “In our every endeavour with KLM, we have sought to introduce new thinking and disruptive ideas in the digital sphere. We are grateful to Ng and her team to being so accepting of our approach.”