![Kobe Bryant & Jay Chou face off again in Sprite TVC rematch](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fsprite.jpg&h=570&w=855&q=100&v=20170226&c=1)
Bryant and Chou meet again for a face-off this year following their first encounter at a basketball match in Sprite’s 2011 campaign, when Bryant is shown to beat Chou in a basketball match thanks to his basketball skills only to be surprised at the end when Chou makes a slam-dunk while on a skateboard.
In the 2012 TVC edition, Chou challenges Bryant for a music one-on-one game while playing on a shoulder synthesiser keyboard. Bryant initially refuses, but then takes to the stage for some guitar-scrapping after a sip of Sprite gives him "courage".
![](http://cdn.i.haymarketmedia.asia/?n=campaign-asia/content/kobe.jpg&w=450&c=1)
Under the slogan “Be Uncontainable”, the two celebrities will lead the Sprite campaign that aims to encourage Chinese youth to tap within themselves for inspiration, break free from self-imposed restraints and express themselves passionately.
The Sprite rematch TVC is being broadcast nationally in China in the first phase of the campaign from 5 to 19 March. Phase 2 of the campaign will include a kick-off event with public appearances by Chou and basketball matches in various parts of the country.