Staff Reporters
Jan 10, 2011

Korean Air touts superior status as cargo carrier

SEOUL – Korean Air has launched a domestic TV campaign for the new year to draw attention to the company’s rapid growth and its naming as the ‘World’s best cargo airline’ by the Air Transport Association (IATA).

Korean Air touts superior status as cargo carrier

The TV spot, developed by incumbent agency Cheil Worldwide, is themed ‘From today to tomorrow’ and shows the airline’s multi-faceted operations taking place around the clock and in challenging weather conditions.

The campaign will run for a period of two months. Korean Air has been acknowledged by the IATA for its cargo services for the past six years.

Credits:

Agency Cheil Worldwide
Creative director Dong Eung Jung
Copywriter Hwan Suk Lee
Art directors Yu Sook Min, Young Jin Yoon, Won Hee Lee
Director Sung Wook Kang
Account executives Tae Hwan Lee, Dae Hoon Jung, Yun Seok Kim, Min Ji Kim

Source:
Campaign Asia

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