Lab Malaysia launches visual solutions service

The cinematic presentations, which comes in three variants for 4:3, LCD and plasma, and LED televisions, comprises of storyboarding, animatics, illustration, infographics, VFX and SFX for clients who require an engaging and responsive call to action from their target audience.

The variants comprise of standard definition 640x480 (SD), high definition 1280x720 (HD720) and high definition 1920x1080 (HD1080).

“Corporations in today’s business environment are trying hard to cut costs related to business acquisitions,” said Andrew Yong, group executive director at Lab.

He added that while large portions of costs are allocated to their business development and sales workforce, the new service helps to reduce costs and increases efficiency through effective visual communications on social media and web platforms.

“Costs are cut through more effective time management and also act as a brand-regulating device. The storyboards are devised in such a way that spurs direct response, whilst simultaneously building brand equity,” he added.