David Blecken
Apr 11, 2012

Land Rover's Hu returns to Volkswagen

BEIJING – Paul Hu (pictured), the former executive vice-president of Land Rover China, has left the company to return to Volkswagen Group as managing director of Volkswagen Import in China.

Hu returns to VW after less than a year at Land Rover
Hu returns to VW after less than a year at Land Rover

Hu joined Jaguar Land Rover last June. Prior to that, he was head of brand marketing at Volkswagen Group China, having been at the company for a period of just over six years.

Reports in the Chinese press have suggested that Hu will be involved in the launch of the VW-owned Seat brand in the China market, but this has not been verified. Hu did not respond to request for comment on his new role at press time.

It is understood that Hu’s position at Land Rover has been filled by Bo Rui Ki, executive vice-president of Jaguar in China, who has assumed responsibility for both car brands.

According to figures cited on Sina, Land Rover sold just over 36,000 units in China in 2011, an increase of 54 per cent on the previous year. China is expected to become the brand’s largest market by 2013.

Hu’s career has also included stints at Northwest Airlines and Ogilvy.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

4 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

7 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.