Chantelle Pang
Jul 26, 2011

Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties

MELBOURNE - Australian milk processor Warrnambool Cheese and Butter (WCB) has appointed Leo Burnett Melbourne as its lead strategic and creative agency.

Leo Burnett wins Warrnambool Cheese & Butter
Leo Burnett wins Warrnambool Cheese & Butter

Warrnambool Cheese and Butter (WCB) is a major exporter of dairy products,but also supplies many Australian dair brands as well as its own products including Sungold, FM and Warrnambool.

“We have big ambitions to grow our own consumer product business over the next five years," said David Lord, CEO of WCB. "Leo Burnett brings a wealth of strategic experience and creative firepower, which is what we need to help us realise that vision.”

Melinda Geertz, CEO of Leo Burnett Melbourne, added, “This is a  wonderful opportunity for us as an agency. WCB is at a real turning point, and their ambition is contagious - the Warrnambool brand has so much untapped potential”.

Giant, Satterley Property Group, The Arts Centre and Freehills have also recently been added to Leo Burnett Melbourne’s client roster.
 

Source:
Campaign Asia

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