Benjamin Li
Feb 14, 2013

Peters Ice-cream picks Leo Burnett Melbourne for new creative push

Melbourne - Peters Ice Cream has appointed Leo Burnett Melbourne as its new creative agency, effective immediately.

Peters KISS ice block's new limited edition packaging
Peters KISS ice block's new limited edition packaging

Publicis Mojo Melbourne was the incumbent creative agency on this account.

The appointment of Leo Burnett coincides with a recent change in ownership of the Peters business. Peters was acquired from Nestlé by Australian private equity group Pacific Equity Partners in August 2012.

Emma Jane Collins, the brand's marketing director, said: “It’s an exciting new chapter for our business, and we see the agency as a key partner to our continued success.”

Melinda Geertz, CEO of Leo Burnett Melbourne added: “Peters is one of the true iconically Australian brands, and they are ambitious and energised about their future."

Peters’ portfolio includes Peters Original, Light & Creamy, Connoisseur, Maxibon, Drumstick, Frosty Fruits, Billabong and Monaco Bar.

According to Australian media, Peters Ice Cream has reissued the 1980's KISS “Thunderbolt” ice block, named after 1976 hit God of Thunder, to coincide with the KISS Monster Tour later this month. 

 

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 hour ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.

19 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

1 day ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.