Staff Reporters
Sep 16, 2024

LePub appoints Stephan Schwarz as ECD for APAC

Schwarz jumps from Ogilvy Singapore where he spearheaded the Unilever account as creative director for two years.

Stephan Schwarz
Stephan Schwarz

LePub Singapore has appointed Stephan Schwarz as its new executive creative director for Asia Pacific. Schwarz was recently part of the team that won Singapore’s only Grand Prix, a Glass Lion for Change, at Cannes Lions this year for the ‘Transition Body Lotion’ campaign. He joins from Ogilvy Singapore, where he managed the Unilever account as creative director for over two years.

This announcement follows the departure of Cyril Louis, the regional executive creative director for LePub APAC, who is moving to Melbourne to join independent creative agency, The Royals, as partner-ECD. Louis, who led creative efforts for Heineken APAC and Tiger Beer globally, will start his new role in October.

Schwarz joins LePub in Singapore in September, 2024. In his new role, he will collaborate with LePub’s leadership team, including Bruno Bertelli, Ajay Thrivikraman (chief creative officer, Publicis Groupe SEA), and Hanh Kanssen (general manager, APAC at LePub Singapore), to enhance the agency’s creative output across the region.

With over a decade of experience in markets such as Paris, Shanghai, and Singapore, Schwarz’s career began in public relations and corporate communications before transitioning to advertising in 2012.

LePub Singapore’s recent projects include Heineken Korea’s ‘LaundroMatch’, which won a Bronze Lion at Cannes, and ‘Enjoy the Smoothness’ for Heineken Vietnam, in collaboration with Leo Burnett Vietnam. Another notable project is ‘Playbrary’ for Singapore’s National Library Board.

Bruno Bertelli expressed confidence in Schwarz’s ability to drive the agency’s growth in the APAC region, stating, “Stephan is an exceptional talent whose vision and leadership will be pivotal in shaping the future of LePub Singapore. His impressive track record of delivering award-winning work, coupled with his deep understanding of the APAC region, makes him the ideal candidate to spearhead our growth in this crucial market.”

Schwarz added: “I’m excited to be joining the team at LePub Singapore. I love its flagship brands and its ability to use data to understand consumers in each market. I love the work the agency has done to create brands that resonate culturally to rise above the competition."

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

14 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recorded the steepest revenue dip among the agencies top five markets.

15 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

16 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.