Lewis PR eyes China, Indonesia, South Korea as part of 10-office expansion plan

The plan focuses on key growth countries including the BRIC (Brazil, Russia, India, China) and MIST (Mexico, Indonesia, South Korea, Turkey) nations.

Recruitment of new leaders for these offices is already underway, and the agency said it expects to announce at least two more new offices in the current quarter.

The new Bangalore office, headed by Cijo Mathew as senior account manager, joins existing Asia-Pacific locations in Singapore, Hong Kong and Australia.

“We will focus on the markets of greatest interest for our clients," said Andres Wittermann, executive vice-president for the EMEA and APAC regions. “We are seeing demand for these high-growth markets from our existing client base." The expanding footprint will provide new opportunities for staff members, and the agency will use international secondments to "help with the rapid alignment of best practice across all new offices", according to the agency.

The employee-owned agency also said it has launched initiatives to drive organic and inorganic growth across the globe, including acquisitions, senior recruitment and additions to its global services portfolio. 

Chris Lewis, CEO, said that despite uncertainties about the global economy, "now is the time to invest” in order to build on the agency's 17 years of growth.