Grohe appoints Lewis PR in Singapore

As one of the world's leading manufacturers and suppliers of sanitary fittings, Grohe was looking to rapidly expand in the local market and across the region.

It has selected Lewis PR, which will be responsible for its corporate communications, brand building and increasing awareness of the brand's product range. The appointment is for an initial term of 12 months.

On the appointment, Jane Ho, brand marketing manager for Southeast Asia and Pacific at Grohe, said: "Clear strategic counsel and media relations is often about experience, market knowledge and having a bit of creative flair."

She added: "I like how the Lewis team demonstrated this instantly. Their proposition of providing a boutique style service, backed by a global network was also key to our decision."

James Brasher, managing director of Lewis Asia-Pacific, added: "Now is an exciting time for Grohe. It's in a very solid position in the market because of the strength of its product range. I'm happy that Lewis is able to support their PR as the brand and its reputation continues to grow."