GUANGZHOU - CC&E, a leading local agency with offices in Guangzhou and Shanghai, has launched a new company to handle digital business.
The new company, Xi Yi (喜邑互动广告有限公司), was founded through a restructure of CC&E's digital division. One of Xi Yi's biggest clients is Mbaobao, an online retailer selling bags. Soap and detergent powder manufacturer Nice Group, an existing client of CC&E, has also tasked Xi Yi with its digital business.
"Xi Yi will not only help traditional brands navigate online communications, but also help local e-commerce start-ups grow," said Lu Xi, CC&E's chairman of the board.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.
