With the move, Lowe Thailand is expanding its range of brand engagement and integrated activities, the agency said.
Hall most recently spent four and a half years as director of digital and CRM at Arc/ Leo Burnett Thailand. Before that he was brand integration business director at Rapp/ DDB Sydney. He has also worked in Tokyo and Singapore.
Lowe Thailand and Open are evolving their range of services in line with the market and client needs, specifically focusing on building digital capabilities, according to Jeremy Hine, Lowe Thailand chief executive officer.
"Integrated solutions for brands across every customer segment and multiple, yet relevant, channels is a must," Hines said, adding that Hall's background in integrated campaign management, and especially in digital, will help the agency scale up its operations.
“A 360 integrated approach, with brand activation as a major component, has never been more important for our clients," Hall said.
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