Mandy Wong named CEO of TBWA Singapore

Wong has spent over two decades at the shop and most recently led the Singapore office as president.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

TBWA Group Singapore has elevated long-time agency leader Mandy Wong to chief executive officer, effective immediately.

Wong will lead the agency’s commercial strategy and operations and drive the agency's Disruption positioning across strategy, creativity and innovation.

The appointment formalises Wong’s leadership after more than two decades with the network. She joined TBWA in Kuala Lumpur in 2001 as an account executive before relocating to Singapore, where she led the Standard Chartered account.

Wong was named president of TBWA Singapore in 2022, succeeding Ara Hampartsoumian following his resignation as CEO. She previously served as managing partner and managing director between 2019 and 2022.

During her tenure as president, TBWA Singapore secured new business from Mandai Wildlife Group, Singapore’s Health Promotion Board, while retaining key clients including Singapore Airlines and Spotify. Wong has also overseen regional and global work for brands such as Singapore Tourism Board, Standard Chartered Bank, Airbnb and Caltex.

Sean Donovan, president of Omnicom Advertising Asia, said Wong had been “instrumental in shaping TBWA\Singapore into the agency it is today." He added: "Her leadership, clarity of vision, and deep understanding of both our clients and our people make her the right person to lead the agency into its next chapter."

Wong said her focus as CEO would be on execution and stability amid industry change. “My priority is to strengthen collaboration across the group, support our people through transition, and continue delivering relevant work for clients,” she said.

The appointment comes with wider restructuring at Omnicom. TBWA is now part of the group’s revamped creative organisation following Omnicom’s decision to retire the DDB Worldwide brand in December and fold its operations into TBWA. In Singapore, the former MullenLowe network has been integrated under McCann.

Since Omnicom’s acquisition of IPG in November, the holding company has made several leadership changes across Asia. Last week, Omnicom appointed former DDB Hong Kong chief Andreas Krasser as CEO of Omnicom Advertising Hong Kong, with a mandate to oversee both BBDO Hong Kong and TBWA Hong Kong.

Notably, TBWA’s leadership in Greater China and Malaysia remains unchanged, with Joanne Lao continuing as CEO of TBWA\Greater China and Yee Hui Tsin as CEO of TBWA Malaysia.

Source:

Campaign Asia