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Creative Performance League March |
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| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather | Seiko, China; IBM, Hong Kong | 81.52 | 3.30 | 78.2 |
| 2 | DDB | Founder Computer, China; Nippon Paint, Malaysia | 31.00 | 0.39 | 52.00 |
| 3 | Grey Group | Sony Bravia, Shanghai; Mankind Pharma, Delhi | 30.50 | - | 45.1 |
| 4 | Publicis | AMFI, India; East Soft, Korea | 23.45 | - | 45.00 |
| 5 |
BBDO |
TaiShing Bank, Taiwan | 7.50 | - | 44.4 |
| 6 | TBWA | Bridge Alliance, Singapore; Nu Skin Thailand | 33.88 | 4.86 | 30.6 |
| 7 |
Leo Burnett |
Victorian Arts Centre, Indonesia | 5.37 | - | 27.2 |
| 8 | M&C Saatchi | Tourism Malaysia, Malaysia; Bajaj Allianz Life, India | 12.78 | - | 25.4 |
| 9 | Y&R | SAI BABA, India; Tottori Prefecture, Japan | 11.15 | - | 18.5 |
| 10 | McCann Worldgroup | Walt Disney Studios Motion Pictures, HK | 8.14 | 0.50 | 12.5 |
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Media Performance League March |
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| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | OMD | Tony's Tyres, New Zealand; Base Corp, India | 111.03 | - | 265.4 |
| 2 | Carat | Dumex, Thailand; PGA Tour, Indonesia | 87.58 | 1.02 | 145.3 |
| 3 |
ZenithOptimedia |
MSD, Hong Kong; Vittel (Mobile Phones), Indonesia | 51.17 | 24.00 | 130.8 |
| 4 | Vizeum | TTK Prestige, India; Focus Point, Malaysia | 23.90 | - | 113.0 |
| 5 | Mindshare | Fatima Fertilizers, Pakistan; Dhathri Group, India | 30.00 | - | 99.7 |
| 6 | Starcom | CIGNA, Taiwan; Teleworld United (WIWO), India | 63.24 | 3.00 | 62.2 |
| 7 |
PHD |
Daikin, New Zealand; Hero, China | 14.60 | - | 62.2 |
| 8 | MEC | Love World, Taiwan; AMP, New Zealand | 14.60 | - | 55.7 |
| 9 | MPG | - | - | - | 21.9 |
| 10 | Maxus | Mate Best, China; Macquarie Radio, Australia | 17.35 | 3.00 | 17.4 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
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