Analysis Marketing
Adrian Peter Tse
Jun 4, 2015

Marketing on mobile's leading edge: ecommerce strategies from Hotels.com

HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.

Nelson Allen, marketing director, hotels.com

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