Staff Reporters
Dec 7, 2017

Mashable Asia shuts down after Ziff Davis sale

Team of three in Singapore office informed early yesterday.

Mashable Asia shuts down after Ziff Davis sale

Mashable has closed its Asia-Pacific office in Singapore amid further retrenchments worldwide following the completion of its sale to US publisher Ziff Davis.

Reports of the US$50 million deal—a fifth of Mashable’s US$250 million valuation just two years ago—began circulating last month, with talk rife about laying off staff to stem the publication’s significant losses. Around 30% of global employees have been made redundant, which accounts for 50 people, according to reports.

News about the Singapore office was confirmed yesterday by Victoria Ho, Mashable APAC editor, who took to Twitter to inform the wider public. Reporter Yvette Tan and head of sales Meng Lye Liu made up the rest of the APAC team.

Gwendolyn Regina, Mashable’s former director of strategy and business development for APAC, left the publication in August. Just a few weeks later reports emerged that the struggling company was seeking a buyer.

Mashable began as a blog in 2005 created by founder Peter Cashmore, and become one of the fastest growing digital publications in the world. But, like so many digital outfits, it has struggled to maintain readership, and in 2016 posted a net loss of US$10 million despite revenue growing 36% to US$42 million.

Following the deal’s completion, Ziff Davis said it would offer jobs to the laid-off Mashable employees at its other publications.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

The new rules of out-of-home in political advertising

With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang

5 hours ago

The biggest shift in PR history is not AI

Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson

6 hours ago

Publicis grows 4.9% in Q1; says new business streak ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025

14 hours ago

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.