Adrian Peter Tse
May 10, 2016

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

The appointment expands Saatchi & Saatchi’s remit with the client. The agency served as its creative agency of record across Asia-Pacific for the past 13 years. Isobar is believed to have been involved in the pitch.

Angeli Beltran, director of digital marketing and CRM at Mead Johnson Nutrition said the company is looking to engage with consumers more deeply and “fuel the consumer experience digitally”.

Lou Dela Pena, CEO of Publicis Communications Singapore, said clients are increasingly looking for a single agency not only in creative, but in consumer insights, digital, CRM, e-commerce and technology.

Joanne Theseira, general manager at Nurun Singapore added that while both Saatchi & Saatchi and Nurun have core areas of expertise, the "new structure and unified P&L" will make it easier for the agencies to support clients in a unified way.

The announcement follows recent client wins at sister creative agencies Publicis Singapore (Health Promotion Board) and Leo Burnett (Christmas On A Great Street 2016), and its appointment for FWD Singapore.

All three agencies are housed under the Publicis Communications umbrella, after holding company Publicis Groupe announced at the start of the year that it would reorganise its agencies to eliminate silos and offer a more integrated service for clients.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

5 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

5 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

9 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.