MediaCorp launches Singapore's first on-the-move billboard

This platform caters to advertisers looking for a static advertising platform with added mobility for targeted advertising. On-the-Move Billboard will complement OOH Media’s current palate of digital screens in ION Orchard and Orchard Central.

On-The-Move Billboard comes with three massive display panels. The left and right panels are angled for maximum exposure with LED lights surrounding the borders of the billboard for visibility at night. The mobile billboard offers customised routes and flexible time belts to ensure high frequency exposure among the target audience.

Thomas Ang, head of OOH Media, said: "On-The-Move Billboard is ideal for short-term events, as the vehicle can be parked at the event’s venue for sampling, products display and many more engagement activities."

The first marketing campaign to tie up with On-The-Move Billboard is the National Arts Council’s Singapore Arts Festival.

Mathilda de Boer-Lim, head of marketing sales and development at Singapore Arts Festival. said: “In line with this year's Singapore Arts Festival theme of 'Between You and Me', we want to build a closer relationship with our audiences. This platform is a unique way in which we can reach out to our target audience and get them buzzed about the Festival." 

Priscillia Leow, media planner at ZenithOptimedia, said that one of the reasons the agency recommended the platform is because it provids an extensive reach among its target audience.

"With the wide coverage and flexible routes, not only can we reach out to CBD areas but the rest of the island as well."