Kenny Lim
Sep 30, 2009

Singapore Arts Festival hunts for creative and digital agency

SINGAPORE - The National Arts Council (NAC) has launched dual tenders for an advertising and digital agency to service its Singapore Arts Festival 2010 account.

Singapore Arts Festival hunts for creative and digital agency
The brief for the creative agency includes design, copywriting and production of advertising and promotional collaterals as well as media bookings for the high-profile event.

The digital brief includes a digital marketing campaign for the Festival as well as the development of a website commencing from pre-Festival phase to post-Festival analytics.

The digital agency will also be charged with rolling out digital marketing activities including email campaigns and will also be required to handle database management of the ArtsFest Club membership.

This year, the Festival achieved close to 92 per cent attendance - its highest in 20 years.

The Singapore Arts Festival account was previously held by Publicis Singapore.



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