The annual campaign revolves around a TVC featuring the company’s message to save the planet for a better future. Other components of the campaign include both online and on-site competitions.
The 2008 campaign featured a child’s doll being mangled to illustrate the devestation of deforestisation. The graphic imagery prompted complaints that led to the premature conclusion of the campaign eight days after its launch.
Beginning 1 June, MediaCorp will honour the day on its television, radio and print platforms by running green-themed programming.
The 2008 campaign featured a child’s doll being mangled to illustrate the devestation of deforestisation. The graphic imagery prompted complaints that led to the premature conclusion of the campaign eight days after its launch.
Beginning 1 June, MediaCorp will honour the day on its television, radio and print platforms by running green-themed programming.
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