Staff Reporters
Nov 12, 2012

Mentos brings fresh take on exams

SINGAPORE - Mentos has launched an online quiz, ‘M-levels’, to celebrate fresh thinking in the country and put the fun back into studying for students.

The online quiz 'M-levels'
The online quiz 'M-levels'

The campaign, developed by creative agency BBH Asia-Pacific, was launched to promote Mentos' new flavour variant, “Mintensity” which has four increasing levels of mint intensity.

The 'M-Levels' aim to bring a new take on exams by testing students lateral thinking skills, and the freshness of their right brains. It is promoted mainly through its Facebook page.

The quiz includes questions such as: “The MRT is an acronym for mass rapid transit. Please think of something more amusing that MRT could stand for.”  

The papers will be marked based solely on the creativity of answers, with the top scoring student  becoming the official posterchild for Mentos as well as receiving a year’s supply of Mintensity.

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