Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
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As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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