Microsoft Advertising strengthens its Asia-Pacific team

The expanded role, covering Asia-Pacific, Latin America and Canada, will see Dunmall take responsibility for all advertising revenue generated across Microsoft Advertising’s entire portfolio of products, destinations and experiences. 

Before relocating to Hong Kong in October 2008, he was the senior vice-president and managing director for EMEA at Atlas and DRIVEpm which was subsequently acquired globally by Microsoft in August 2007. Other roles include CEO for MindShare Interaction UK, CEO of M-One UK and sales director UK for Adline Internet Media, Europe’s largest third party sales house. 

Todd Paris has been appointed general manager, specialist sales lead for Microsoft Advertising’s Greater Asia Pacific and America’s team. Reporting to Dunmall, Paris will be responsible for developing and executing Microsoft Advertising’s incubation, brand, audience and performance strategies, leading and building the existing sales specialist team and growing the functional community across multiple geographies from Asia to the Americas. 

Prior to joining the team, Paris was responsible for Microsoft Advertising’s technology innovation and driving improved platform and ad product offerings for both brand and audience businesses.  He will be relocating to Hong Kong imminently.  

Kerry McCabe has been appointed as the general manager for Advertising and Publishing in Asia Pacific, covering Southeast Asia, Korea, Australia and New Zealand. He has relocated from Australia to Singapore. Prior to joining Microsoft, McCabe co-founded Pureads.com.au, an online media planning and buying platform. He was formerly the commercial director at Ninemsn, where he managed the display and performance advertising divisions, strategic partnerships, advertising operations and content commercialisation.   

Heidi Lau joins as the head of research for Microsoft Advertising, Asia Pacific. Lau will be responsible for providing leading-edge research tools, assets and content based on data driven evidence, and delivering market intelligence to the sales teams across the region. She will promote online as a mainstream ad medium, reaching out to the broader advertising community on the effectiveness, cost efficiency and ROI of online advertising. Lau has more than 15 years' experience in TV Audience Measurement (TAM), starting her career at AC Nielsen before moving to CSM Media Research (Part of the TNS Group). 

Jaclyn Yap has also been appointed as the trade marketing lead for Asia-Pacific. Based in Singapore, Yap will lead trade marketing strategies and activities including partner engagement, marketing communications, and branding in Southeast Asia, Korea and Australia. Her responsibilities include supporting the Southeast Asia sales force with marketing services based on robust research and deep market insights, helping them maximise revenue and grow market share, and to provide strategic marketing consultancy and support to advertising agencies and strategic accounts.   

 “I am excited that we now have in place a strong regional leadership that will add greater depth and knowledge to accelerate our growth in this region,” said Dunmall. “The leadership, product knowledge and expertise of this team will be critical to the success of Microsoft Adverting as we take our advertising strategy to market with clients, supporting our markets and driving execution.”