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Sep 5, 2023
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
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Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Agency Report Card 2024: Initiative
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WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.