Advertising Analysis News
Shawn Lim
Jun 26, 2023

Netflix star Yoshihiro Akiyama on how brands can break age barriers and embrace authenticity

Despite being significantly older on Netflix's 'Physical: 100', Yoshihiro Akiyama showed he was no pushover. Campaign sits down with the star to find out how brands can break down stereotypes associated with age and performance.

Yoshihiro Akiyama in the cage and ‘Physical:100’ (Photo: One Championship / Netflix)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

2 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Thai influencer walks out of KFC ad mid-set

3 Thai influencer walks out of KFC ad mid-set

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

VML & Ogilvy Japan names co-CEOs

5 VML & Ogilvy Japan names co-CEOs

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

9 Unilever uses digital twins to accelerate content creation

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

10 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Related Articles

Netflix posters will reflect real-time pollution to promote Toxic Town series
Mar 4, 2025
Shauna Lewis

Netflix posters will reflect real-time pollution to ...

Netflix doubles ad revenue in 2024, targets another doubling in 2025
Jan 22, 2025
Ravi Balakrishnan

Netflix doubles ad revenue in 2024, targets another ...

Netflix is going all out for Squid Game season 2—and you’re about to feel it
Dec 23, 2024
Nikita Mishra

Netflix is going all out for Squid Game season ...

How that Netflix noise sells Burger King in Korea
Sep 26, 2024
Staff Reporters

How that Netflix noise sells Burger King in Korea

Just Published

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
7 hours ago
Charlotte Rawlings

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
7 hours ago
Emma Thumann

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

Why Snap’s creative chief is doubling down on ephemeral content
19 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Women to Watch 2025 is now open for entries
19 hours ago
Staff Reporters

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.