CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Mitsubishi Heavy Industries Japan, CPAA Cn proj, AbbVie Aus | 127.1 | TBZ India | 121.9 |
| 2 | 2 | McCann WorldGroup | Shilla Duty Free Shop Kor proj, Dimmi Aus proj, YKK Japan proj | 64.7 | VIP India | 63.5 |
| 3 | 3 | Isobar | Panasonic India digital proj | 63.3 | 63.3 | |
| 4 | 5 | DDB | McDonald’s Singapore, SC Johnson Singapore, Fino Bank India | 65.2 | Vita Tea Cn & HK | 63.1 |
| 5 | 4 | Publicis | Nestlé NDG digital Kor, Tencent Cn proj, ChungHwa Telecom Taiwan | 62.8 | FMCG Client China | 60.7 |
| 6 | 6 | Y&R | Bel Groupe Aus, San Churro Aus, Chevron Philippines | 60.7 | Revlon Australia | 58.6 |
| 7 | 7 | TBWA | Carver Ko, Adidas China proj, Vida Nutriscience Philippines | 48.6 | TAB Australia | 46.2 |
| 8 | 8 | Dentsu | FundsIndia.com Ind, Hug Innovations Ind, HT Media Ind | 42.8 | Weet-Bix Australia | 40.3 |
| 9 | 9 | J Walter Thompson | Globe Telecom (Postpaid) Philippines, Unilever China proj, Nestlé Thai | 43.8 | KT&G Korea | 38.4 |
| 10 | 10 | Saatchi & Saatchi | Bacardi Cn, Mead Johnson Cn, SVW Cn proj | 36.2 | Emirates Indonesia | 34.3 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Mindshare | Yili (planning & content) Cn, IKEA Aus, Wyeth (planning) Cn | 93.8 | TNZ Australia | 82.7 |
| 2 | 2 | Zenith | 21st Century Fox APAC, STB global, Swisse Cn, Takeda Cn | 65.4 | Huawei Kuwait | 57 |
| 3 | 4 | PHD | SAP Thailand, ExxonMobile Thailand proj, Scotch Thailand | 40.9 | MYOB Australia | 38.4 |
| 4 | 3 | OMD | McDonald’s Php projs, Cera C-Cure Thai, Beiersdorf digital Php | 46.4 | Bakers Delight Aus | 37.4 |
| 5 | 15 | Starcom | FCA (Aus, Ind & Jpn), Mars (buying) Asia (eight markets), Heinz Aus | 55.8 | Coca-Cola China | 35.8 |
| 6 | 5 | Carat | DreamWorld Thai, Triumph Motorcycles Aus, Ministry of Energy Thai | 37.8 | Wyeth (Planning) China | 32.2 |
| 7 | 6 | Dentsu Media | Japan National Tourism Organization Malaysia, FTMS Cn proj | 25 | FCA Japan | 20.5 |
| 8 | 7 | MEC | Vouno Philippines, FWD Life Insurance HK, The Hindu Ind | 20.5 | STB Global | 15.5 |
| 9 | 9 | Vizeum | Arnott’s Thai, Sino-Pacific (Kuchle) Thai, BAOJI Thailand proj | 14.8 | StudioCanal Australia | 14 |
| 10 | 8 | Initiative | Western Union Ind, Maybank (M’sia, Sing, Ind & Php), Continental Cn | 14.5 | McPherson’s Australia | 13.8 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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