Ogilvy and Football Australia win big at APAC Effies

Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes.

It was a big night for Ogilvy and Football Australia, with Ogilvy Melbourne claiming Agency of the Year for the first time, thanks to its work with Australia's national women's football team, The Matildas. 'Til It's Done', their campaign to drum up support ahead of the FIFA Women's World Cup, won the Grand Effie along with three Golds and one Silver and gave Football Australia and The Matildas the Marketer of the Year and Brand of the Year accolades.

The campaign further helped Ogilvy retain its Agency Network of the Year for the sixth straight year with wins from Australia, China, India, Thailand, Singapore, and South Korea.

Independent Agency of the Year was won by The Womb Communications in India, its second time taking this title. 

India by far led all markets, with no less than 34 Effies, followed by Australia with 15 and New Zealand with 13

See the full list of winners (PDF file).