SEOUL – Diamond Ogilvy has retained the Korea Exchange Bank (KEB) following a pitch that is understood to have included at least five agencies.
The account is estimated to be worth US$10 million. Agencies said to have competed for the account alongside the incumbent include HS Ad, Oricom, BBDO and McCann Worldgroup.
The Korea Exchange Bank is among the largest foreign exchange specialists in Korea, with a reported market share of 40 per cent.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)