SEOUL – Diamond Ogilvy has retained the Korea Exchange Bank (KEB) following a pitch that is understood to have included at least five agencies.
The account is estimated to be worth US$10 million. Agencies said to have competed for the account alongside the incumbent include HS Ad, Oricom, BBDO and McCann Worldgroup.
The Korea Exchange Bank is among the largest foreign exchange specialists in Korea, with a reported market share of 40 per cent.
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