OMD China retains Amway China media business

OMD China have had Amway's media planning and part of its media buying for the past six years.

In 2010, GroupM won the TV buying part of the account, but OMD China retained the planning and buying of other media. OMD China now handles the majority of Amway’s media buying and 100 per cent of its planning business and continues to work on the client's print buying and some parts of the OOH buying business.

Maggie Lai, head of procurement at Amway, said, “Going forward in 2011, we will continue the momentum and work closely with our strategic partner OMD China to take the Amway business to new pinnacles of success. OMD’s buying power is critical to achieving our goals in China.”

“Over the past six years, OMD China and Amway have established a healthy working relationship to build the Amway brand in China based on trust, efficiency and professionalism," said SiewPing Lim, CEO OMD China. "I look forward to continuing on the same path but with increased enthusiasm. We believe in the power of the Amway business model and we are confident of producing brilliant results for them."

Reported last March, Amway has handed its global Nutrilite creative campaign business to McCann Worldgroup Hong Kong.