Jenny Chan 陳詠欣
Mar 23, 2015

OMD Taiwan wins Asia Pacific Telecom from Vizeum

TAIWAN - OMD has trumped Vizeum in a pitch initiated by Asia Pacific Telecom Group (APTG) for a new media agency-of-record in Taiwan.

APTG's 4G service
APTG's 4G service

The pitch began earlier this year and initially involved incumbent Vizeum, OMD, Starcom and Agein Media, a local agency. A spokesperson from Omnicom Media Group (OMG) speaking on behalf of OMD, said the account was worth US$5 million in billings.

The newly assigned media services include both traditional and digital media planning and buying, as well as social media planning and monitoring.

OMD's duties came into effect at the beginning of March after Vizeum's service period for its first telecom client ended in February after two years of work. Max Ling, GM of Vizeum, confirmed the move when contacted by Campaign Asia-Pacific.

In Taiwan's telecommunications market, APTG competes with Vibo Telecom, Chunghwa Telecom, Taiwan Mobile and Far Eastone Telecommunications.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

15 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

15 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

15 hours ago

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.