Benjamin Li
Jul 7, 2011

OMG China promotes Gloria Li to CEO of trading and accountability

SHANGHAI - Gloria Li has been promoted to CEO of Omnicom Media Group's (OMG) China's trading and accountability division, known internally as OPera.

Gloria Li, new CEO of OPERA, OMG China
Gloria Li, new CEO of OPERA, OMG China

Li (pictured) joined OMD in 2004 as associate buying director. She was most recently head of TV trading for Omnicom Media Group China and has over 10 years of TV buying experience in China. She worked with Zenithmedia Shanghai from 1997 to 2004, and over the course of her career, has worked on a variety of FMCG, retail and auto and finance accounts.

In her new role, Gloria will report to  Doug Pearce, CEO of OMG China, Ian Lee, president & COO of Omnicom Media Group, China, and work closely with Siewping Lim, CEO, OMD China and Mark Heap, CEO, PHD China, on client deliverables for both agencies under the network.

Elaine Ip, former CEO OMG China, and now advisor on new business development China, Omnicom Group says that over the past seven years the China media industry has seen unparalleled challenges in TV buying – government policy changes, media consolidation, drastic viewership shifts, and the threat of new media – making broadcast buying even tougher.

“OMG’s trading division under the leadership of Gloria responded to these challenges intelligently, turning them into opportunities for our clients,” she said.

Barry Cupples, CEO, OMG, Asia Pacific added that, “Gloria is a fantastic operator who has been pivotal in the development of our trading in China. We are delighted she has accepted the move to a wider responsibility to lead OPERA in China.”

The OPera CEO role was previuosly held by Lisa Wei also joined this CEO of Opera, who was appointed in April 2010 but resigned after four months.

Source:
Campaign China

Related Articles

Just Published

21 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

21 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

22 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

23 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.