News Advertising Technology Cannes Lions
Gideon Spanier
Oct 30, 2023

Omnicom makes biggest ever acquisition with $900 million deal for Ascential’s Flywheel

US agency group buys digital commerce business from owner of Cannes Lions.

Flywheel: John Wren (left) and Duncan Painter

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

6 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

7 VML & Ogilvy Japan names co-CEOs

Publicis scoops Coca-Cola media in North America

8 Publicis scoops Coca-Cola media in North America

Why so many are leaving adland to embark on 'solopreneurship'

9 Why so many are leaving adland to embark on 'solopreneurship'

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

Omnicom’s John Wren says with Flywheel, he can ‘beat anybody in a pitch’
Jan 19, 2024
Jessica Heygate

Omnicom’s John Wren says with Flywheel, he can ...

Omnicom and IPG shareholders approve takeover in key ‘milestone’
Mar 19, 2025
Gideon Spanier

Omnicom and IPG shareholders approve takeover in ...

Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
Mar 10, 2025
Alessandra Scotto di Santolo

Clean Creatives highlights fossil fuel risks in ...

Cannes Lions bid: investment consortium approaches Ascential with offer
Oct 6, 2023
Robin Langford

Cannes Lions bid: investment consortium approaches ...

Just Published

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
28 minutes ago
Elizabeth Wiredu

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Elon Musk’s xAI acquires X for $33 billion
59 minutes ago
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

WPP removes references to DEI in latest annual report
1 hour ago
Alessandra Scotto di Santolo

WPP removes references to DEI in latest annual report

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

Women to Watch 2024: Lulu Raghavan, Landor
8 hours ago
Staff Reporters

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.