Benjamin Li
Jul 2, 2013

Oris hands digital marketing business to DDB Shanghai without pitch

SHANGHAI - DDB Group Shanghai won the digital marketing business of Swiss luxury watch brand Oris in June without a pitch, and will launch a digital campaign for the brand in early August.

Oris hands digital marketing business to DDB Shanghai without pitch

The agency said it gained the new business after several meetings with the client. 

While Oris did not have an incumbent agency in China, the brand has a market presence in Hong Kong, Shanghai, Beijing and second-tier cities. Its main target audience is male shoppers. 

The agency’s PR spokesperson told Campaign Asia-Pacific that the digital campaign will run on the Sohu platform and Weibo. The client will also use PR events such as jazz concerts and cinema advertising to promote the brand.

Yan Min Hui, Oris general manager, China said that DDB’s rich and global branding knowledge and experience, along with its deep understanding of local consumers, will help raise Oris’ brand awareness in China.

DDB China has previously worked for Hublot, Hotel Indigo Shanghai on the Bund and Sotheby’s, and is currently working for Bentley in Beijing.

Richard Tan, president and CEO of DDB China Group, said: “Oris is a famous watch brand with a comprehensive cultural heritage, which is not known yet by Chinese consumers. We are thrilled to take on the challenge to help Oris reinvent its brand essence in China and to show its long-term commitment to Chinese consumers.”
 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

15 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

16 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

16 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.