Staff Reporters
Aug 11, 2023

Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal

The merger of the two fashion conglomerates will establish a "powerful global luxury house" that generates US$12 billion in annual sales.

Donatella Versace on the runway for Milan Fashion Week Spring/Summer 2018. Photo: Getty Images.
Donatella Versace on the runway for Milan Fashion Week Spring/Summer 2018. Photo: Getty Images.
Tapestry—the luxury fashion holding company that owns Coach, Stuart Weitzman and Kate Spade, announced on Wednesday that it will buy Capri—owners of Versace, Jimmy Choo, and Michael Kors for US$8.5 billion to create a single conglomerate that combined, generates US$12 billion in annual sales.
 
The deal between the two American luxury companies comes as high-end retailers search for growth amid indications that Americans are cutting back on discretionary spending. Additionally, it happens as consolidation in the luxury space is on the rise, as leading players compete to acquire new brands and diversify their portfolios.
 
The move is the boldest attempt yet, by US-based fashion executives to create a fashion empire that can compete with the power of European heavyweights such as Louis Vuitton Moët Hennessy (LVMH) and Kering, which controls names like Gucci and Saint Laurent.
 
The companies said that the merger would also allow them to grow their direct-to-consumer businesses while saving US$200 million in operating and supply-chain expenses over the next three years.
 
The price of Tapestry's stock dropped by about 16% on Thursday. Shares of Capri increased by roughly 56%. According to Tapestry CEO Joanne Crevoiserat, the merger will establish a "powerful global luxury house."
 
According to CNBC, LVMH CFO Jean-Jacques Guiony stated in an earnings call that despite a slowdown in the global economy, consumer spending in China is still strong. He speculated that the end of Covid stimulus payments and Americans buying luxury goods while travelling in Europe may have contributed to the decline in entry-level product sales in the United States.
 
It's thought sales by Chinese shoppers and others in Asia held up the market for the owner of Louis Vuitton, Dior and other big-name brands, a trend also seen by Cartier owner Richemont amongst others.
 
A recent PwC analysis report found that Asia-Pacific is driving development in the global luxury goods market, with China at the forefront and ready to fully realise its potential, after a period of mediocre growth (and even a phase of contraction during Covid). According to PWC, the market for luxury products in China is once again rising, and by 2025, its share in the worldwide market is projected to be a remarkable 25%, reaching 816 billion yuan (US$112 billion).

 

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

15 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

15 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

16 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.