PepsiCo Australia appoints Match for media strategy

PHD will continue to handle the media buying duties, which were assigned in August this year. Match Media was appointed to handle PepsiCo’s media strategy assignment nationally following a formal review process that also included PHD and Razor.

The new assignment awarded to Match, for the Pepsi Max and Gatorade brands, is effective immediately.  

The media strategy for PepsiCo's Australia account was previously held by Bellamyhayden but that agency’s recent merger with Naked triggered the strategy review.

Kim McConnie, marketing director of PepsiCo Australia, said, “For the past 10 years we have been advocates of separating media strategy and buying duties. Our recent review confirmed this approach was still appropriate for PepsiCo. We were very impressed with Match Media’s depth of thinking displayed throughout the pitch process.”

John Preston, founder of Match Media, said, “PepsiCo operates in the most competitive of businesses by any world standard. To win an account of such international acclaim is an outstanding achievement for a locally owned company. It’s a terrific way to kick start next year after a successful 2010 for us at Match”.

In the past nine months Match has won US$42 million (AU$44 million) in new business; having secured an extended remit encompassing all the ATECO Automotive brands (including Great Wall Motors, Alfa Romeo, Citroen and Ferrari) and been successful in winning Wattyl, Campari, Hayman Island and Worksense.