Posterscope's airport media arm PSI expands into China

PSI China will be overseen by Jay Lin, CEO of Heartland, Posterscope’s Chinese operation  and further support will be provided by Liz Jones, MD of PSI, and her team in London.

”In a vastly fragmented airport advertising market, PSI China will not only help international clients tap into the huge potential of Chinese airports, but also provide a credible link with the rest of the world’s airports for China-based clients,” said Lin.

“Our clients are mainly international clients advertising in China right now, but there is growing potential with more and more Chinese brands like Haier expanding overseas,” said Phoebe Leung, account director at PSI China.

PSI’s global headquarters is in the UK, with its PSI Asia office in Singapore. It is active in over 100 airports across all continents and had in excess of US$100 million in worldwide billings in 2008.

PSI China manages airport media for clients in China and Hong Kong including Samsonite, Total Oil and Hitachi.

PSI is the largest airport ad agency in Europe. There are several smaller scale local OOH ad agencies in China. Kinetic, China's largest OOH media agency and part of WPP, is also a key player.

There are over 150 airports in China.