Analysis News Advertising Marketing
Nicola Merrifield
Nov 18, 2024

Purpose-led ads lead to sales uplift for two in three brands

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

Hellmann: Aired purpose-led TV show Cook Clever, Waste Less with Prue & Rupy

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WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Coca-Cola and WPP renew global marketing partnership

3 Coca-Cola and WPP renew global marketing partnership

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

4 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Ogilvy unifies social media offering in 16 APAC markets

5 Ogilvy unifies social media offering in 16 APAC markets

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

GroupM tells staff about redundancies as restructure hits UK

7 GroupM tells staff about redundancies as restructure hits UK

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

8 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

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10 Why has GroupM lost its way for so long? The buck stops with WPP

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