Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 6, 2018
Q&A: Mead Johnson nurtures digital transformation
The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 29, 2024
Mainland Chinese expats in HK favour Douyin and ...
.png&h=268&w=401&q=100&v=20250320&c=1)
Feb 26, 2024
WeChat dominates China's social media: All B2B ...
Mar 28, 2019
Live from Digital360Festival in Shanghai
Just Published
4 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
5 hours ago
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
6 hours ago
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
6 hours ago
Mark Read: 'People are happier when they’re in the ...
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.