Robert Doswell to lead creative production at McCann

Doswell is the former regional vice-president of Ogilvy’s RedWorks creative and production company. According to a statement from McCann, he will be responsible for transforming the business unit into “a leading global creative and delivery engine”.

Doswell will be based in Singapore and report to Charles Cadell, regional president of McCann Worldgroup Asia-Pacific.

Cadell said it is fundamental for the network to offer “world-class creative production capabilities” to clients. Cost efficiency is no longer the focus of creative production, and Doswell’s “enthusiasm for craft” will be a major asset, Cadell added.

Doswell said he was attracted to McCann Worldgroup’s “entrepreneurial spirit” and “incredible talent”. He spent more than a decade in the Ogilvy network, having joined Ogilvy Singapore in 2001. Major clients he has worked with include The Economist Group, IBM and Unilever.

The new role will take effect in April.