RTB House enters ANZ

RTB House has bolstered its Asia-Pacific presence by opening new offices in Australia and New Zealand.

The company, which specialises in ad retargeting technology, said in a release that the opportunities in Australasia were too big to miss. A 2016 Forrester study showed that two-third of Australia’s digital advertising inventory across all devices is now bought through programmatic or ad network services.

The move extends RTB House’s APAC operations into seven markets, with the company already active in Indonesia, Malaysia, Thailand, Taiwan and Singapore.

McMahon joins the company from Criteo, where he was senior sales manager for Australia and New Zealand.

“The Australian and New Zealand marketers are looking to optimise their inventory and facilitate more effective advertising activities with better return on ads investment,” he said. “I’m excited about the value we can bring to support local customers by implementing the newest methods to their campaigns.”

Jakub Ratajczak, RTB House APAC managing director, said McMahon will help the company execute a long-term growth plan in Australia and New Zealand, where he sees significant opportunities.