Prior to this appointment, Chew was the founder and director of Sycamore Consulting. With this move, Sycamore Consulting's team and operations will be merged into Bang PR.
David Phey, vice president, at TNBT, said, "Sally brings with her a solid track record, a strong team and an invaluable client list from Sycamore Consulting. With this move, Bang PR gains enhanced capabilities in key practice areas, like corporate communications and technology. With her at the helm, the agency is well-positioned for its next stage of growth."
Chew said, "I am excited with the opportunity here. Bang PR is a top 10 PR agency in Singapore, and the TNBT network offers a unique model of effective integrated communications covering PR together with advertising, digital interactive media and activation."
In a separate move, Jessie Ho, formerly managing director of Bang PR, has left the agency after three years to pursue other interests. Phey said, "Jessie has contributed very much to the company's growth and profile amongst both clients and the industry. We wish her all the best."
